Car Buying Apps Are Changing the Auto Industry—But How Are They Advertising?
The car buying process is changing, but does that mean advertising strategy is too? Check in to see how the auto industry is spending.
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With the Push Towards Electric, Which Automakers Advertise Most?
Though advertising plummeted last year, EV advertising in 2021 has already surpassed spending from the first seven months of 2019. Who are the top spenders?
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Businesses Hit the Gas on Electric Fleets, But Ad Spending Remains Slow
Businesses have committed to purchasing eco-friendly cars over the upcoming years, but advertising doesn't show it.
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How is the Commercial Automotive Market Recovering in Digital Ad Spend?
In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?
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Which Consumer Industries are Bringing Their Advertising Back?
While not all consumer industries have recovered since the initial blow of COVID-19, these three sectors are increasing their advertising spending.
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Fleets Are On The Road and Ad Spending Is Up
Fleets are experiencing uncertainty, but ad spend is clear. Learn how automakers are advertising in the B2B space.
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How has COVID-19 impacted automotive advertising?
Car sales are rising and ad spend is following. The uptick in spend is different across sub-categories. Learn about the trends here.
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Will Luxury Automakers See A Sales Rebound Soon?
Luxury carmakers seem prepared for a rebound as the economy reopens. What have their ad numbers been the last two months and how have they shifted their creative approach?
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