MediaRadar Blog

The Top 5 B2B Advertisers of 2019 (so far)

The Top 5 B2B Advertisers of 2019 (so far)

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Q4 is flying by quickly. While we begin to look back at the advertising landscape of 2019, we thought we’d offer an early peek at who’s coming out on top.

MediaRadar data shows these five B2B advertisers as the top spenders for print and digital in 2019 to date:

1. Endo International (Over $75mm in Ad Spend)

Endo International spent over 90% of this budget on digital advertising initiatives — a 66% YoY increase.

^^check out their MediaRadar Advertiser Profile!^^

2. Abbott Laboratories (Over $75mm in Ad Spend)

Abbott Laboratories has had a busy year in 2019! The company has placed ads across media, including magazines, newspapers, display, native, event sponsorships, and more in 2019.

^^check out their MediaRadar Advertiser Profile!^^

3. Johnson & Johnson (Over $50mm in Ad Spend)

Johnson & Johnson has increased their investment in online display advertising in 2019, accounting vof an 8% YoY increase. Year to date, 74% of their online B2B ads were placed directly.

^^check out their MediaRadar Advertiser Profile!^^

4. IBG Holdings (Over $50mm in Ad Spend)

IBG Holdings data from MediaRadar shows a 7% YoY increase in newspaper advertising. Newspapers are second only to display ads among the ad formats that received the greatest investment from IBG in 2019.

^^check out their MediaRadar Advertiser Profile!^^

5. GlaxoSmithKline (Over $25mm in Ad Spend)

GlaxoSmithKline also invested in several media and ad formats in 2019. Year to Date, the company has advertised across display, magazine, online video, and mobile.

^^check out their MediaRadar Advertiser Profile!^^
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