Cynopsis –
Good morning. It’s Monday February 6, 2017 and this is your first early morning briefing.
ADVERTISING & BRANDS
The top NFL playoff ad spenders this year were Ford, AT&T, Verizon, General Motors, Anheiser-Busch, Geico, McDonald’s, Toyota, Yum! Brands and Nationwide, reported MediaRadar.AT&T, Geico, Yum and Nationwide were new to the top 10 list, while Fiat Chrysler, Nissan,Apple and Best Buy dropped off. AT&T had the biggest increase, up 281 percent versus last year.
Local TV advertising will grow from $20.9 billion in 2016 to $24.2 billion in 2020, projects BIA/Kelsey. Local programmatic, about 1-2 percent of the total, is expected double in 2 years.
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