MediaRadar Blog

youtube logo on tv screen with audience

YouTube’s advertiser count up 134% since Jan.


IAB SmartBrief – YouTube’s Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform’s brand-safety controversy, per MediaRadar. The study found that the number of days brands are running ads on Google Preferred channels has increased 10% per month since April.

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