M&A Report: Forever 21, Evergage and The Ringer In the News
This week, Forever 21 is likely to be salvaged by several investment groups. Meanwhile, Evergage is acquired by Salesforce and Spotify gains another popular podcast network, The Ringer.
ReadWhat Does Political Advertising Look Like During an Election Year?
Election years give publishers the opportunity to bring in additional funds outside normal advertisers. How do politicians spend in an election year?
ReadGoogle the Cookie Monster: What their Latest Initiative Means to Ad Tech
The new SameSite requirements are not the only big step forward towards a more secure web for consumers this year — Google made yet another announcement on January 14.
ReadHow the Auto Industry Slump is Affecting B2B Publishers
Last year, we reported on the cutting down of auto TV ad spend. The downturn of ad spending trend continues and is consistent across mediums. Notably, B2B ad sales are down.
ReadM&A Report: Barstool Sports, Hello and GoDaddy In the News
This week, Penn National gains a big stake in Barstool Sports, Hello Products is acquired by Colgate-Palmolive, and GoDaddy is set to expand its services with content startup Over.
ReadHow Does the Questex Deal Fit Into B2B Events?
The Questex deal was one sign among many for just how strong the B2B events space is.
ReadM&A Report: Moody’s, VMware, and UberEats In the News
This week, Moody gets more data, VMware boosts its networking tech and UberEats in India sells to a local competitor.
ReadThe Super Bowl of Advertising: Who Keeps Coming Back?
The Super Bowl is less than a week away, which means if people aren’t talking about the 49ers or the Chiefs, they’re only talking about one thing: Super Bowl ads.
ReadHow Ad Tech is Approaching Political Ads
Since the 2016 election, Facebook has faced heavy criticism for the way it handles political advertising. Now, with the next election nearly upon us, how is ad tech approaching political ads?
Read