Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.

Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.

Historically, events and trade shows have frequently taken place in the first quarter. Now that we are solidly into 2020, we were wondering if that still holds true. The answer is a responding yes!

This week, Eli Lilly makes moves in healthcare by buying Dermira, Morgan Stanley is planning to make one of the biggest deals in the last decade and eBay sells StubHub to Viagogo.

TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?

The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.

Pets are beloved family members — and today’s pet owners are willing to shell out good money for their special ones. And major companies are eager to cash-in on the growth and use conferences and trade shows as an advertising platform. 

This week, Looker comes under Google’s umbrella and Insight Partners makes gains in IoT security with Armis. After facing legal battles, T-Mobile and Sprint are making strides towards their merger.

The US and Canada have a lot in common when it comes to the economy, but their consumer advertising trends differ. Here is a breakdown of top spenders.