On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.
In January, Facebook introduced algorithm changes to its News Feed, prioritizing the content that friends and family share and comment on, while de-emphasizing content from publishers and brands. The changes shifted expectations and strategies for content owners who’ve long valued Facebook for both traffic and engagement.
The name of the event was “Facebook vs. Snapchat: What’s Next for Third-Party Distribution?”
The panel consisted of six digital media and advertising experts, discussing how publishers, brands, and agencies might be able to navigate the new media landscape, how they’ll adapt to the shift, and about what potential third-party distribution platforms, like Snapchat or Twitter, might rise up and fill the void left by Facebook.
MediaRadar Co-Founder and CEO, Todd Krizelman was among the panelists. He was joined by five other industry experts, all with various, but impressive backgrounds.
