Cross-platform is THE new buzzword, but how integrated is advertising really? This infographic shows the strategic overlap of integration for ads across mobile, desktop, online video, email, TV, native and print based on how brands are buying.
It’s especially interesting that print still dominates with the most standalone advertisers at 141,254 compared to only 889 TV-only advertisers.
Mobile ads are still significantly under-utilized, with most advertisers placing on desktop.
The biggest takeaway is the amount of opportunity for ad sales teams. Many campaigns still are only integrated across 1-3 touch points. Encourage advertisers to place ads comprehensively across the ad landscape for better results, ROI and brand awareness.
Where do you stand–are you selling across all media channels?