Review of the First Half of 2020: B2B Ad Dollars Go Digital
This year, trade shows and exhibitions are not taking place—and digital B2B ad spending is growing. Here we share the details.
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How 6 B2B Verticals are Responding to Uncertainty
58% of B2B eCommerce executives have lowered their financial projections this year due to Covid-19. With new projections, how are B2B executives directing their advertising funds? We look at 6 B2B verticals to find out.
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