In October 2006 Google acquired YouTube. Only one year later the firm wrote off the investment, signaling it was a mistake. But this initial difficulty was a false warning. Fast forward 10 years, and investors believe YouTube alone generates $4.9B in video ad revenue. This is encouraging news for every other media company and publisher. Why? Because there is no question that an outsider can come in with compelling content, and sell video advertising. They can completely change the game.
According to MediaRadar data, 4,550 brands placed video ads across 145 websites from March 2015 to February 2016, up by 12% year over year (4,072). And this number is projected to grow enormously in 2016 with $80B forecast to be spent on video and television.
How robust is your online ad inventory? What kind of high CPM ad units do you offer? If you’re not already selling online video ads…you should!
Not only do online video ads have high CPM; they also have high impact with consumers. Share these stats from the Marketing Tech Blog with marketers as part of your pitch.
- 30-second mobile video ads have an 88.3% completion rate
- 92% of B2B customers watch online video
- 34% of shoppers are more likely to purchase after viewing an online video ad
Video ads mean more revenue for you and more exposure for advertisers. Upsell existing digital advertisers or TV advertisers with online video spots today.