MediaRadar’s Guide to Lead Scoring (For Ad Sales Reps Who Want to Close More Deals) Download Now
Amazon quadruples the number of shows they are marketing

Amazon quadruples the number of shows they are marketing

DRUMHeader.jpg

Goliath.jpg

The Drum – For the beginning of November, Amazon ramped up their marketing from 4 to 22 shows. Netflix is still in the lead. Here’s the chart and full analysis.

 

Amazon quadruples the number of shows they are marketing - Chart.png

Insights:

  • Amazon had their biggest ad push yet. Amazon more than quadrupled the number of shows they were promoting from 4 shows to 22. Amazon highlighted some new shows this week including: The Bay, Vikings, Star Trek, The Neon Demon, Bookaboo and BeFit.
  • Amazon had an unprecedented amount of unique video ads compared to other OTT companies. They more than tripled number of unique video ads from 17 to 74 with a focus on Good Girls Revolt, Goliath and BeFit.
  • Go90 increased online websites from one to nine with an emphasis on Raising Heaven which debuted on October 24th. The show spotlights 6-year-old YouTube dance phenomenon Heaven King.
  • Netflix launched ads for 4 new shows (compared to previous weeks): Black Mirror, The Ranch, True Memoirs of an International Assassin, The Do-Over and The Crown.
  • The Crown (a Netflix original) accounted for nearly 50% of the online websites that Netflix advertised across. The Crown was the top Netflix show advertised this week across 8 TV networks with 4 unique TV spots.
  • Chance was Hulu’s most advertised show this week.It’s a Hulu original series that debuted on October 19th starring Hugh Laurie. It was promoted across 96% of the TV networks and 43% of the online websites for Hulu.