Translation from Google Translate (may not be accurate)
Strong Growth for Native Advertising
Native advertising sitting pretty in the elevator. According to the third Native Advertising Index of Media Radar have bought in December no less than 851 brands this kind of advertising for the hundred most important consumer and B2B websites.
That is an increase of 24 percent compared to the last census in July 2014. According to Todd Krizelman Media Radar native advertising is popular because it is content that is close to consumers. Native advertising is actually perceived as content.
At the moment are mainly technology brands that buy native advertising, followed by media and entertainment. The greatest growth lies in other industries, such as remarkably pets.
Spending on native advertising will triple between 2013 and 2015, so expect yet another office Skyword.