MediaRadar, the ad sales intelligence company that tracks how ad dollars are spent, took a look at how the big four networks promoted their programming from September through last week. Here are their key findings:
– Since September 4, NBC Network has had three shows consistently remain in their top 10: The Voice, This Is Us, and The Good Place. Together these shows represent 25% of NBC’s promotional spots each week since September 4.
– It’s October and Fox Network is getting into the Halloween spirit. From October 2-8, the network heavily promoted The Rocky Horror Picture Show, using 10% of all promo spots on Fox. The new version of the cult classic is set to air today, October 20.
– The only week Fox used more spots to promote one show was from September 4-9 when they used 17% of all promo spots on to promote Harry, their new daytime talk show hosted by Harry Connick Jr., which launched on September 12. This pre-launch push represented 32% of all promotional space that has been dedicated to Harry.
– CBS Network continues to push their reboot of the 80’s series, MacGyver. Since the beginning of September, this new program has remained in the top two most promoted shows each week on CBS.