TOOLS FOR AD SALES MANAGEMENT

Increase revenue across media platforms and capitalize on the rapidly changing business of ad sales.

Smarter Management. Better Results.

The tool you need to lead your team to increased sales.

MediaRadar will help your team sell more and show you where new business can be won. See advertising trends, uncover new market segments, missed opportunities and more. MediaRadar can be integrated directly into salesforce or your CRM tool.

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How Does it Work?

MediaRadar enables media sales management to see which reps are performing the best, uncover missed business opportunities and assign new opportunities directly from MediaRadar.

Time Is Money: Boost Ad Sales Efficiently

Here are some real life examples showing how ad sales management leverages MediaRadar’s actionable advertising insights.

Industry

The Onion is widely known for creating satirical, comedic content that reaches over 11 million unique visitors per month.

Challenge

The Onion’s ad sales management was looking to expand beyond endemic advertisers and add more prospects to their sales pipeline. They needed accurate data and contact information to help them learn where advertisers were placing, understand their target markets, and find the right people to pitch.

Solution

Utilizing MediaRadar’s extensive online advertising insights and accurate contacts database, The Onion’s sales team was able to automate their lead generation process and expand their sales strategy into new markets.

Industry

AgWeb is the go-to source for the agriculture industry to keep track of commodity prices and stay ahead of the latest developments.

Challenge

AgWeb was challenged to drive revenue through its known traffic sources. Yet as they were monitoring certain prospects’ advertising, they were missing a lot of other potential revenue for their niche market.

Solution

The sale management team was able to quickly uncover new prospect categories and assign those accounts quickly using MediaRadar’s management tools. They also were able to see which reps were leaving money on the table and provide them with the necessary training.

MediaRadar is a ‘one-stop-shop.’ Many other systems have data lag time while MediaRadar is more nimble. The number one reason I recommend this too is the depth of its information and the fact that they are constantly innovating

— Jennifer Swanciger, Executive Director, Marketing

Learn About the Solutions MediaRadar Provides to Other Media Professionals

Award Winning Client Services

Onboarding new users with MediaRadar is outstanding. MediaRadar takes the time to walk everyone through the tool and ensures they get trained.

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MediaRadar is a ‘one-stop-shop.’ Many other systems have data lag time while MediaRadar is more nimble. The number one reason I recommend this tool is due to the depth of its information and the fact that they are constantly innovating.

- Ed Hecht, VP Group Publisher, NewBay Media

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