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MediaRadar enables media sales research to dive into the media sales landscape and uncover new ways to expand share of market.
Use MediaRadar’s prospecting tools to find brands who advertise with competing networks, are located in specific sales territories or in specialized product categories. Target high CPM advertisers including those interested in TV, native, online video, mobile, and more.
Here are some real life examples demonstrating how media sales research teams leverage MediaRadar’s actionable insights.
Founded in 1984, A+E Networks is a global entertainment media company with six original brands: A&E, HISTORY, Lifetime, LMN, FYI and VICELAND. A+E Networks reaches 330 million people worldwide and can be found in 8 out of 10 American homes.
The sales team struggled to keep up with current client contact information, identify pending accounts and pinpoint current campaign strategies. They sought an all-encompassing solution that provided advanced prospecting tools, in-depth brand analysis, contact information and cross media campaign creative.
MediaRadar helps them easily prospect for new business and expand existing relationships. The service offers recently updated, verified brand and agency contacts, as well as, shows an allocation of media dollars over time and in-depth brand analysis. Combined with creative, the sales team can strategize more effectively before pitching.
Evolve Media is a publisher of enthusiast destinations for influential men and women, including MMA, movies, gaming, beauty and more.
Evolve needed a solution that could help them quickly complete RFPs. The solution must highlight spending across media, flag high spending months, and show current creative for digital units like native, mobile, display and online video.
MediaRadar allows the sales team at Evolve to reduce the amount of time spent researching each client and prospect. MediaRadar helps them create pitches that really resonate, answers their questions about client spending, and highlights prospects planning cycles.
— Bill Shaner, Director: Strategic Solutions
MediaRadar is your partner in media sales. Each client has a dedicated account manager that will ensure every user understands how to benefit from MediaRadar and is adopting the tool.Learn More
“ My MediaRadar Account Manager is fantastic – When I ask her a question, not only does she tell me how MediaRadar will accomplish my goals, but she takes me through step-by-step. If I am on a tight deadline, my account manager even takes the extra step to run the report for me. This saves me MANY hours! My Account Manager is tops…I have never been disappointed by MediaRadar. ”
- Terry Salimbene, Research Manager, Good Housekeeping Magazine
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