TOOLS FOR AD SALES RESEARCH

The timely and accurate data you need to make informed market recommendations is at your fingertips.

Smarter Tools. Better Results.

The analysis you need to lead your team to increased sales.

Use MediaRadar’s accurate and transparent data to quickly get the comprehensive analysis you need to improve share-of-market and discover new trends.

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How Does it Work?

MediaRadar enables media sales research to dive into the media sales landscape and uncover new ways to expand share of market.

Time Is Money: Boost Ad Sales Efficiently

Here are some real life examples demonstrating how media sales research teams leverage MediaRadar’s actionable insights.

Fast Facts

Industry

Founded in 1984, A+E Networks is a global entertainment media company with six original brands: A&E, HISTORY, Lifetime, LMN, FYI and VICELAND. A+E Networks reaches 330 million people worldwide and can be found in 8 out of 10 American homes.

Challenge

The sales team struggled to keep up with current client contact information, identify pending accounts and pinpoint current campaign strategies. They sought an all-encompassing solution that provided advanced prospecting tools, in-depth brand analysis, contact information and cross media campaign creative.

Solution

MediaRadar helps them easily prospect for new business and expand existing relationships. The service offers recently updated, verified brand and agency contacts, as well as, shows an allocation of media dollars over time and in-depth brand analysis. Combined with creative, the sales team can strategize more effectively before pitching.

Fast Facts

Industry

Evolve Media is a publisher of enthusiast destinations for influential men and women, including MMA, movies, gaming, beauty and more.

Challenge

Evolve needed a solution that could help them quickly complete RFPs. The solution must highlight spending across media, flag high spending months, and show current creative for digital units like native, mobile, display and online video.

Solution

MediaRadar allows the sales team at Evolve to reduce the amount of time spent researching each client and prospect. MediaRadar helps them create pitches that really resonate, answers their questions about client spending, and highlights prospects planning cycles.

MediaRadar is one of the best tools out there. Their data is so recent that we can confidently review and rely on their marketplace and competitive analysis.

— Bill Shaner, Director: Strategic Solutions

Learn About the Solutions MediaRadar Provides to Other Media Professionals

Award Winning Client Services

MediaRadar is your partner in media sales. Each client has a dedicated account manager that will ensure every user understands how to benefit from MediaRadar and is adopting the tool.

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My MediaRadar Account Manager is fantastic – When I ask her a question, not only does she tell me how MediaRadar will accomplish my goals, but she takes me through step-by-step. If I am on a tight deadline, my account manager even takes the extra step to run the report for me. This saves me MANY hours! My Account Manager is tops…I have never been disappointed by MediaRadar.

- Terry Salimbene, Research Manager, Good Housekeeping Magazine

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