Capitalize on shifting digital advertising budgets and find new advertisers looking to purchase ads programmatically.
Smarter Selling. Better Results.
The tool you need to find new prospects and overcome objections.
Get transparency into the programmatic landscape. See which DSP’s a brand is using or which SSP’s have relationships with which websites and discover which exchanges are being used.Get a Custom Demo
MediaRadar assists business development reps at Ad Tech companies through each step of the sales process and provides transparency into the programmatic landscape.
Use MediaRadar’s prospecting tools to find brands who advertise with competing networks, are located in specific sales territories or in specialized product categories. Target high CPM advertisers including those interested in TV, native, online video, mobile, and more.
Here are some real life examples demonstrating how AdTech companies leverage MediaRadar’s actionable insights
LiveIntent enables e-newsletter readers to see ads tailored to their unique needs and interests. This is done through their powerful LiveTag platform.
LiveIntent needed a comprehensive digital data set to understand where prospects are running ads and help them to understand the value of LiveIntent’s unique ad platform.
MediaRadar’s prospecting tools allow LiveIntent’s management to uncover new business opportunities based on advertisers’ buying behavior. Using MediaRadar, LiveIntent increased their monthly revenue by 150%.
ZOOM Media is an international media and marketing company reaching over 29 million active lifestyle consumers.
Zoom Media needed an integrated solution to help them prospect for new business by region and gain insight into ad spending by platform. They couldn't do this using their current tools, MRI and Nielsen lacked the total landscape and a through perspective.
Zoom Media found an all-in-one solution with an easy to use dashboard within MediaRadar. It allowed them to quickly review campaign data, creative messaging, key channels where prospects placed ads and compare online vs. print spending ratios.
— Ethan Robinson, Sales Manager
At MediaRadar, we know specializing in new business means you need to have a full pipeline. We have fully integrated MediaRadar to provide the most accurate and timely contact information. And despite having the most user-friendly UI available, your account manager is available to help.Learn More
“ THANK YOU for traveling to Atlanta to help my colleagues realize the power of MediaRadar. MediaRadar is the epitome of a true partner. My Account Manager demonstrates expertise in her product, as well as, an understanding of our business issues. She’s inspired the team to take advantage of MediaRadar. ”
- Deanna Hamilton, Vice President, Marketing Strategy, Emerald Expositions
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