Paris Olympics Broadcasts Reveal Divergent Partisan Media Strategies

The 2024 Paris Summer Olympics were a smashing success, not just from a hefty US medal haul but from a ratings perspective as well- outpacing Tokyo 2021 by a whopping 82%.

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Focus On: Pennsylvania Senate

When politicos think "battleground state, Ohio or Florida have historically leapt to mind. With their passing increasingly into "safe GOP" territory, the "Blue Wall" states of the upper Midwest have entered into the conversation.

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Potential Panic for Maryland Dems

Maryland’s political landscape sees unexpected shifts with former GOP Governor Larry Hogan’s Senate bid and a tight Democratic primary challenging the state’s traditional Democratic dominance.

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MediaRadar Secures Gold Stevie Award in Customer Service for Their 14th Win

MediaRadar wins a coveted Gold Stevie Award celebrating success in Customer Service. This prestigious recognition marks MediaRadar’s 14th Stevie Award win and demonstrates their unwavering commitment to excellence in customer service.

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Will The Clock Run Out on TikTok?

TikTok faces congressional pressure and the media battle ensues.  One couldn't be blamed for noticing that a social media giant in the digital space has come to traditional, broadcast media in the last few months.

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MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry

Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making

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