2018 NBA Playoffs Shoot and Score with Advertisers

Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!

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December 19, 2018

MediaRadar’s 12 Ads of Christmas: 8 Hairs a-Trimming

So far, we've sent you 12 Engines Humming, 11 Cards a-Swiping, 10 Sleepers Sleeping, and 9 Shoes a-Sneaking for our 12 Ads of Christmas series. And, now, we're going to send you 8 Hairs a-Trimming. While the original tune speaks of "Eight Maids a-Milking," MediaRadar's version prefers smooth shaving advertisements. While Santa Claus may not be a fan of a clean shave (we've all seen his long, white beard!), most find beauty in smooth skin. That's why so many razors and yearly subscription services are gifted during the holiday season. With that, it’s time to grab the shaving cream and your tool of choice. Here are MediaRadar’s eight favorite shaving ads from this the year:

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November 29, 2018

3 Exciting Reasons Why Amazon Launched a TV Ad for the 2018 Holiday Season in Early November

Is it the holiday season already? According to Amazon, it is. Read 3 theories as to why Amazon decided to run a holiday ad so early on this year.

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