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MediaRadar’s 12 Ads of Christmas: 3 Sites Romancing

MediaRadar’s 12 Ads of Christmas: 3 Sites Romancing

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We’ve reached the final quarter of our 12 Ads of Christmas series! Only three different industries remain. 

In the original version of the jingle, “The Twelve Days of Christmas,” the lyric would be Three French Hens.

“On the twelfth day of Christmas, my true love sent to me,
Twelve Drummers Drumming,
Eleven Pipers Piping,
Ten Lords a-Leaping,
Nine Ladies Dancing,
Eight Maids a-Milking,
Seven Swans a-Swimming,
Six Geese a-Laying,
Five Gold Rings,
Four Calling Birds,
Three French Hens,
Two Turtle Doves,
And a Partridge in a Pear Tree!”

In this post, however, MediaRadar is sending you “3 Sites Romancing.”

The holiday season is the perfect opportunity to spend time with loved ones – from your relatives to your friends to those people that seem like more than just a friend.

Sometimes, the best gifts are not put in a box and strung with a bow. Sometimes, the ones we want the most are intangible like companionship and true love.

This holiday, your new or everlasting love could be just one right swipe away.

Here are our favorite nine dating apps and website ads:

1.       Match.com – “Courtney 15”

Match.com strives to help people looking for a real relationship.

The participant in this commercial, Courtney, wants just that. She’s not into playing games. “I like nice guys,” she declares.

She loves “meeting new people and diving into different cultures.” But, traveling makes it difficult for her to find someone.

Match.com is a site that makes the process of dating easier and more efficient, finding other people for you to hang out with, simply connect with, and date.

Between October and November 2017, Match.com spent over $22.5 million on TV ads. The brand is on track to spend slightly less this year.

2.       eHarmony – “BreAnna”

People don’t want to waste time on the wrong – whether it’s purchasing the wrong type of or sized holiday present for someone or dating the wrong guy for weeks, months, or even years.

In this ad, a real member, BreAnna, states, “I don’t want to waste time with the wrong guys and miss out on the one for me. That’s why I’m on eHarmony.”

Fortunately, for BreAnna and other eHarmony members, users can rest easy. The new mobile app will surely bring them new relationships. In fact, the commercial notes that “Every 14 minutes, someone finds love on eHarmony.”

During quarter four (Q4) of last year, the brand spent more than $12 million on TV ads. It’s predicted that eHarmony is on track to spend slightly less money on TV ads during Q4 of this year.

3.       Farmer’s Only.com – “Country Night at the Bar”

While it may be easier to fake a smile and an “Oh, I love it!” when someone gifts you a present you dislike during the holidays, you can’t fake your true self or your true intentions when it comes to true love.

In this FarmersOnly.com commercial, a city boy with flashy clothes and a really flashy ring tries to blend in as a country boy at a “Friday Night” meet-up.

The woman in this ad, who needs “to find a real country boy,” however, sees right through the city boy and his lies. Thankfully, she meets “a real country boy” to western dance with all night long.

During Q4 2017, FarmersOnly.com spent nearly $2.5 million on TV ads. The brand hasn’t spent a single penny on a TV ad so far this year, however.

In the end, whether you met your match through an app or in real life, we hope that your holiday is full of love and caring interactions.

Don’t forget to come back to see how MediaRadar constructs our take on Two Turtle Doves.

*All Q4 2018 predictions are made by comparing October/November spend YoY

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