2019 Year in Review: Print Advertising for B2B
Print isn’t taking priority for most B2B brands. We break down the numbers on the state of print advertising for B2B brands (and where the ads are going instead).
ReadM&A Report: Sanzaru Games, Vlocity and Credit Karma In the News
This week, Facebook continues its VR push by acquiring Sanzaru Games. Salesforce expands its vertical capabilities with Vlocity and Intuit grows with the purchase of Credit Karma.
ReadPACs and Super PACs: The Key to Election Advertising
Super Tuesday — the largest primary voting day in the 2020 election — is tomorrow. While Super Tuesday may not reveal the Democratic nominee quite yet, it will be a sign of which advertising strategies are working.
ReadProgrammatic Advertising in the Luxury Market
Luxury customers want to feel like their shopping habits are exclusive, even when they are buying from mainstream channels. Luxury brands have skirted around this problem by using programmatic advertising.
ReadIs There Still a Seasonality to Event Marketing?
Historically, events and trade shows have frequently taken place in the first quarter. Now that we are solidly into 2020, we were wondering if that still holds true. The answer is a responding yes!
ReadM&A Report: Dermira, E-Trade and StubHub In the News
This week, Eli Lilly makes moves in healthcare by buying Dermira, Morgan Stanley is planning to make one of the biggest deals in the last decade and eBay sells StubHub to Viagogo.
ReadTikTok — Snapchat’s Biggest Advertiser — What’s the strategy
TikTok is Snapchat’s biggest advertiser. In a time when TikTok is pouring money into advertising and is growing quickly, it begs the question: what is Snapchat and TikTok’s strategy here?
ReadCalifornia Consumer Privacy Act – What Does it Mean to Ad Tech?
The first of its kind in the US, this piece of legislation is intended to put control of personal privacy back in the consumer’s court.
ReadFur Babies Bring in the Money — Petcare Advertising at B2B Events
Pets are beloved family members — and today’s pet owners are willing to shell out good money for their special ones. And major companies are eager to cash-in on the growth and use conferences and trade shows as an advertising platform.
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