• Ad Tech
• Hulu
• Streaming Services

Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.

• B2B Advertising
• Events

Coronavirus is throwing a curveball at B2B event organizers, making events risky to carry out. Here is an update from last week on B2B events affected by the pandemic and the ad spending that will be impacted.

• Consumer Advertising
• Hotels

The travel industry was one of the first industries to be impacted by COVID-19. MediaRadar shares insights on how travel firms have responded quickly with changes in ad spend.

This week, WebMD strengthens with the acquisition of StayWell, OpenText acquires XMedius Solutions and Nasdaq pairs its EVestment Inc. with Solovis.

MediaRadar now highlights yet another way the fast-paced world of digital marketing has impacted traditional ads: TV commercials are getting shorter.

• B2B Advertising
• Conferences
• Events
• Tradeshows

The average retail event can bring in over $6 million — but 2020 is shaping up differently due to the Coronavirus. Here we cover the latest on the Coronavirus and the major trade shows that have been impacted.

This week, Thoma Bravo expands its portfolio in cybersecurity with the acquisition of Sophos. Thermo Fisher Scientific Inc. makes strides in molecular diagnostics with QIAGEN and Yum Brands invests in fast food leadership training with its acquisition of Heartstyles.

Over the last year, we have been keeping tabs on how auto companies have been changing their approaches to advertising. We have put together the latest research in a new trend report. Here, we share a preview of what the Auto Industry Trend Report has to offer.

Concerns about privacy have led to public pressure and new legislation enforcing data transparency. Facebook warns of ‘headwinds’ that will reshape advertising as we know it.