• B2B Advertising

As we enter a recession, some B2B advertisers are pulling back their ad spend while others remain unphased.

• Omnichannel

Moving in to 2023, an omnichannel approach to digital advertising is crucial for sellers and advertisers to keep in mind.

• Peloton

After a quick rise to the top during the pandemic, Peloton has hit bumpy roads with their plummeting ad spend now reaching zero.

• Advertising Trends

With an impending recession, not all advertisers are decreasing; food, non-alcoholic beverages, and travel are a few examples of advertisers increasing spend.

• Firearms Advertising

Firearms and Accessories advertising is on the rise in the U.S. in a significant way; over $67M, 21% up from 2021.

• Twitter

Despite playing second (or third, or fourth) fiddle to other social advertising powerhouses, and a few odd headlines (yes, we’re talking about Elon), Twitter’s doing what it can to hang onto its share of advertising budgets. Here are three interesting facts about the state of Twitter advertising and what they mean for the future of the social media pioneer.

• Social Media Marketing

Is your social advertising strategy being thwarted by social media myths? Here are five social advertising myths you need to debunk today.

• Instagram

A focus on small business, omnichannel campaigns, and rising competition are three trends impacting Instagram advertising.

• Advertising Trends

Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.