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Native Advertising Deceleration and How to Sell Against It

Native is finally beginning to decelerate.

For years now, there have been rumblings about whether the continued rapid growth of native advertising was sustainable.

For the first time, MediaRadar data shows that the number of advertisers buying native has plateaued over the last 12 months:

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Programmatic Native: The Next Step in Display Advertising

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

 

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

 

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