The State of Programmatic Native

As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.

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How Programmatic Native Has Performed So Far in 2020

Brands went back to the drawing board to rearrange budgets and campaigns earlier this year. How did this impact programmatic native?

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Native Advertising Deceleration and How to Sell Against It

Native is finally beginning to decelerate.

For years now, there have been rumblings about whether the continued rapid growth of native advertising was sustainable.

For the first time, MediaRadar data shows that the number of advertisers buying native has plateaued over the last 12 months:

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Programmatic Native: The Next Step in Display Advertising

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

 

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

 

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