DTC Advertisers are Changing Up Their Programmatic Spend
As the DTC landscape changes, what used to work in the past might not hold true in 2021. What shifts are we seeing among notable DTC brands and their programmatic spending?
ReadM&A Report: Sqreen, Beautycounter, and Loyal 9 Cocktails In the News
This week, Datadog gained Sqreen, The Carlyle Group became the majority stakeholder in Beautycounter, and Diageo expanded its spirits-based RTD portfolio with Loyal 9 Cocktails.
ReadHow Do Disney’s Hulu and ABC Compare?
Hulu is positioned to quickly surpass ABC in advertising revenue. How does Disney use the two separate entities for advertising?
ReadConstruction Prepares for a Good Year
Construction leaders feel their sector building up. Who’s spending big on advertising?
ReadM&A Report: Dysonics, Morris Broadband and AxiaMed In the News
This week, Dysonics now belongs to Google, Altice USA is expected to expand its footprint with Morris Broadband, and Bank of America grew its health care sector with Axia Technologies.
ReadA Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
ReadM&A Report: This Old House, Triton Digital, and Pantaya In the News
This week, Roku gained TV’s cornerstone home improvement program, iHeartMedia is spending more on podcast technology, and Hemisphere Media Group finalized a deal to gain the remaining stake in Pantaya.
ReadWhich NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
ReadWhich New Advertisers are Using Programmatic?
The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.
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