2 Strategies to Help You Set the Perfect Price for Your Ad Inventory
Get the latest tips and strategies for how to set the most effective ad inventory prices.Read
30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet
Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.Read
Energy Advertisers Help B2B Media Publications Keep the Lights On
Energy advertisers are now setting their sights on B2B buyers. Here’s what you need to know about energy ad spend in Q1 2023.Read
7 Essentials to Include in a Statement of Work (SOW)
A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.
When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship.Read
Asking the Right Questions: The Key to Building Lasting Business Relationships with Prospects
You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.
Will Amazon Own the Programmatic Advertising Market?
How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?Read
How Should Publishers Set Their Price Floor?
While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.
In our previous posts, we did our best to simplify the process of programmatic advertising.
We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.
If you’ve yet to read those posts, we suggest that you start there before reading any further.
After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"
That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.