• DTC Advertising
• DTC Brands

DTC brands are projected to do better than expected in 2023 despite their use of traditional ad formats. Learn more in our latest article.

Get the latest tips and strategies for how to set the most effective ad inventory prices.

• OTT Advertising

Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.

• Digital Advertising
• TV Advertising

Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.

• B2B Advertising
• B2B Trends

Energy advertisers are now setting their sights on B2B buyers. Here’s what you need to know about energy ad spend in Q1 2023. 

• MediaRadar Tips
• relationship building
• Sales Tips

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 

• MediaRadar Tips
• relationship building
• Sales Tips

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.

• Amazon
• Media Companies
• Programmatic Advertising

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

• Advertising Trends
• Programmatic Advertising

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.

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