MediaRadar Agency Roundup: September 2018
Since our last roundup from August, a lot has happened in the agency world. A new electric car generated buzz in the auto industry, a navigation company acquired one of the world's leading flight planners, and an athletics ad polarized social media. Let's delve further into the highlights from this week.Read
MediaRadar Agency Roundup: August 2018
One of MediaRadar’s key focuses is agencies – helping them uncover their best opportunities, identify the right people to contact, build stronger relationships, and win more business. That’s why we closely follow changes in the agency landscape. Let’s take a look at this week’s highlights.Read
Advertising Mergers & Acquisitions: Aug. 1 – 17, 2018
Let’s take a look at the completed and announced mergers and acquisitions, as well as some rumors and updates in the advertiser and brand space, from the first two weeks of August.Read
MediaRadar 2018: Our New Website Has Arrived!
On Friday, July 13th, MediaRadar launched our new website. As your partner, we want to make sure you are getting the latest advertising trends and the advice you need to close that deal. In just two quick clicks from the MediaRadar homepage, you can access amazing content that will help you sell more.Read
4 Reasons Why Google Loves Native Advertising
For a moment in time, in 2017, many perceived Google's new ad blocking standards as building a bleak set of walls around online publishers. In June 2017, Google first announced that, come 2018, Chrome would begin to support and abide by the "Better Ads Standards," originally set in place by the Coalition for Better Ads, to which Google belongs. The Coalition for Better Ads is a collection of companies and associations that have come together to form an alliance for the betterment of viewer experience with advertising. The Better Ads Standards were put in place to essentially add guidelines to how ad servers should interact with their viewers.Read
MediaRadar Native Advertising Roundup: March 2018
While native advertising is widely used among advertisers and publishers in the online space, it is also still growing at an impressive rate. In fact, last month, over 900 brands ran native ads for the first time! Every month, MediaRadar analyzes thousands of brands utilizing native advertising.Read
Ads.txt Explained: Who’s Buying In?
In 2017, the conversation surrounding transparency in advertising gained quite a bit of traction, as many brands expressed their distrust in the high levels of fraud surrounding them. Within that conversation, emerged a new tool, known as Ads.txt. The idea for something like this had been lingering in the back of the industry’s mind, but never received the proper support to become a reality. This year's intensified conversation surrounding brand safety made it possible, however.Read
Snapchat Advertising Explained: What’s For Sale?
Snapchat is one of the fastest growing social media networks, currently valued at about $18 billion. It’s also one of the fastest growing platforms for mobile advertisers. The number of brands advertising on Snapchat is rising very quickly. These brands seek to target the platform’s youthful audience – 71% of current users are under the age of 34.Read