How the Top 5 DTC Brands Are Advertising in 2023

DTC brands are projected to do better than expected in 2023 despite their use of traditional ad formats. Learn more in our latest article.


2 Strategies to Help You Set the Perfect Price for Your Ad Inventory  

Get the latest tips and strategies for how to set the most effective ad inventory prices.


Is OTT Advertising Dead? 

Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.


30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet

Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.


Energy Advertisers Help B2B Media Publications Keep the Lights On

Energy advertisers are now setting their sights on B2B buyers. Here’s what you need to know about energy ad spend in Q1 2023. 


7 Essentials to Include in a Statement of Work (SOW)

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 


Asking the Right Questions: The Key to Building Lasting Business Relationships with Prospects 

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.


Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?


How Should Publishers Set Their Price Floor?

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.