TikTok faces congressional pressure and the media battle ensues.  One couldn't be blamed for noticing that a social media giant in the digital space has come to traditional, broadcast media in the last few months.

Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident decision-making

• B2B Advertising

New tech doesn't necessarily mean new B2B marketing. Learn why webinar and whitepaper advertising will be around for awhile.

• DTC Advertising
• DTC Brands

DTC brands are projected to do better than expected in 2023 despite their use of traditional ad formats. Learn more in our latest article.

Get the latest tips and strategies for how to set the most effective ad inventory prices.

• OTT Advertising

Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.

• Digital Advertising
• TV Advertising

Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.

• B2B Advertising
• B2B Trends

Energy advertisers are now setting their sights on B2B buyers. Here’s what you need to know about energy ad spend in Q1 2023. 

• MediaRadar Tips
• relationship building
• Sales Tips

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship.