Advertising Overview: Webinar and Whitepaper Advertising in 2023

New tech doesn't necessarily mean new B2B marketing. Learn why webinar and whitepaper advertising will be around for awhile.

Read

How the Top 5 DTC Brands Are Advertising in 2023

DTC brands are projected to do better than expected in 2023 despite their use of traditional ad formats. Learn more in our latest article.

Read

2 Strategies to Help You Set the Perfect Price for Your Ad Inventory  

Get the latest tips and strategies for how to set the most effective ad inventory prices.

Read

Is OTT Advertising Dead? 

Is OTT advertising still a viable option in 2023? Despite a bump in the road, our data suggests OTT ads are far from spent. Learn more here.

Read

30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet

Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.

Read

Energy Advertisers Help B2B Media Publications Keep the Lights On

Energy advertisers are now setting their sights on B2B buyers. Here’s what you need to know about energy ad spend in Q1 2023. 

Read

7 Essentials to Include in a Statement of Work (SOW)

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 

Read

Asking the Right Questions: The Key to Building Lasting Business Relationships with Prospects 

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.

Read

Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

Read