• Advertising Trends
• Programmatic Advertising

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.

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• Sales Tips

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

• Tech Advertising

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.

• Baby Advertising
• Kids Advertising

As we enter a post-pandemic baby boom, baby and kid advertisers are enjoying a sudden spike in demand—and their ad spend is following suit.

• Beauty Advertising

With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.

• apparel advertising

While there are some new top spenders, and new ad strategies, apparel advertising proves resilient in spite of the pandemic and recession.

• Advertising Trends
• Consumer Advertising
• Digital Advertising

• Retail Advertising

Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.

• Advertising Trends
• Caffeinated Beverages

While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.