What Is Prospecting and How to Do It Right?
Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.
Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.
In the pre-pitch stage, this process is known as prospecting.
2023 MediaRadar Prediction: Technology Advertisers Spend Despite the Uncertain Economy
In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.Read
2023 MediaRadar Prediction: Baby & Kid Advertising Will Continue to Grow
As we enter a post-pandemic baby boom, baby and kid advertisers are enjoying a sudden spike in demand—and their ad spend is following suit.Read
2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect
With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.Read
2023 MediaRadar Prediction: Apparel Advertising is Back in Vogue
While there are some new top spenders, and new ad strategies, apparel advertising proves resilient in spite of the pandemic and recession.Read
2023 Advertising Prediction: Retail Advertisers Continue Ramping Up Spend
Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.Read
2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products
While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.Read
2023 Advertising Predictions: Fitness & Health Advertising Are Heating Up
As audiences grow increasingly health-conscious post-pandemic, health and fitness advertisers show no signs of cooling down in 2023.Read