What Is Prospecting and How to Do It Right?

Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.

Every successful agency-client relationship is built on a foundation of
understandingTo build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.

In the pre-pitch stage, this process is known as prospecting.

 

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2023 MediaRadar Prediction: Technology Advertisers Spend Despite the Uncertain Economy

In 2022, more than 21.2k technology advertisers spent $12b on digital, print and TV ads—an increase that looks to continue in 2023.

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2023 MediaRadar Prediction: Baby & Kid Advertising Will Continue to Grow

As we enter a post-pandemic baby boom, baby and kid advertisers are enjoying a sudden spike in demand—and their ad spend is following suit.

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2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect

With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.

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2023 MediaRadar Prediction: Apparel Advertising is Back in Vogue

While there are some new top spenders, and new ad strategies, apparel advertising proves resilient in spite of the pandemic and recession.

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2023 Advertising Prediction: Retail Advertisers Continue Ramping Up Spend

Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.

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2023 Advertising Prediction: Caffeinated Beverages Advertising Shifts Focus to New Products

While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.

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2023 Advertising Predictions: Fitness & Health Advertising Are Heating Up

As audiences grow increasingly health-conscious post-pandemic, health and fitness advertisers show no signs of cooling down in 2023.

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