Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters
The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.
Read
Trend Report Preview: TV Advertisers With RFPs Coming Soon
upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.
Read