MediaRadar & MagHub Enter New Data Partnership, Making It Easier for Ad Sales Teams to Access & Activate Intelligence
NEW YORK, NY—September 19, 2017—MediaRadar, the leading intelligence platform for ad sales teams, today announced a new data integration partnership with Aysling’s MagHub. The partnership gives MagHub users access to more data and advertising intelligence from whichever platforms they’re using. In doing so, ad sales professionals, sales management and research teams can use these insights more effectively to find qualified leads, create high-performance sales pitches, and close more deals.
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MediaRadar Announces Partnership with Media Services Group, Integrating Their Business Intelligence Platform with Media Services Group’s Advertising Sales CRM Software.
NEW YORK, NY—September 18, 2017—MediaRadar, the leading intelligence platform for ad sales teams, today announced a new data integration partnership with The Media Services Group, provider of the cloud-based Élan™ CRM software. Advertising sales professionals, sales managers and marketing teams using Élan CRM are now able to integrate their prospecting and sales workflows directly with MediaRadar to better find and qualify new leads, and improve sales performance.
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Agencies Tap OpenSlate to audit YouTube Brand Safety
60% of digital publishers are auto-playing half of their video adverts
Major media buyers sign with OpenSlate for YouTube safety
Cynopsis - The latest study from MediaRadar shows that more than 60% of digital publishers auto-play at least half of their video ads. The information gleaned from some 63,000 ads in the first six months of 2017 also reveals that 31% of publishers auto-start 75% ore more of their on-site, video ad inventory.
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MediaRadar: 61% of publishers autoplay at least half of video ads
Marketing Dive - Autoplay video ads are valued by publishers and advertisers for their ability to immediately catch the attention of users. However, the way that attention is caught is often viewed as intrusive and annoying, spurring the adoption of technology like ad blocking software. MediaRadar's findings suggest growth of the autoplay format isn't slowing, however, but its benefits are looking more and more like a short-term salve to a much larger problem in digital advertising.
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Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads
OnlineVideo.net - Publishers know the audience hates it, but they also know it means guaranteed views so they do it anyway The topic is auto-play video. According to fresh data from advertising intelligence company MediaRadar, over 60 percent of digital publishers auto-play at least half of their video ads.
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MediaRadar Introduces New Prospecting Tool for Ad Sales Teams
EContent - MediaRadar, the leading intelligence platform for ad sales teams, announced the launch of their newest tool for publishers, Power Prospecting Report. The new capability gives ad sales teams a powerful and intelligent new solution for pursuing the best potential clients for their media. With a range of precise filters and search functionality, identifying, and connecting with the right prospects is easier than ever.
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BuzzFeed dumps policy against banner ads in potential blow to native
MarketingDive - Beyond markedly changing the user experience on BuzzFeed's website and mobile app, adding banner ads might come as a serious blow to media companies looking to native advertising as a savior for the online publishing space. From its inception, BuzzFeed has championed the power of native advertising through content including articles, quizzes, listicles and videos, and also shunned traditional display ads as an outmoded and not necessarily effective outreach strategy.
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MediaRadar’s Power Prospecting Report
Cynopsis Media - MediaRadar, a software firm that tracks and researches ad-sales data, is rolling out a new tool for publishers. Called the Power Prospecting Report, the product is designed to let users identify and categorize ad sales leads through MediaRadar’s proprietary data. Among other features, publishers can use the Power Prospecting Report to compile prospect lists using various filters, and can narrow lead lists to businesses occupying specific areas of product categories.
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