• Native Advertising

Marketing Land - According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company.

According to the report, which tracks thousands of advertisers and ad buys across digital and traditional media channels, programmatic declined 12 percent year over year. The report attributes this to brand safety concerns and the black-box nature of programmatic placements.

• Native Advertising
• Programmatic Advertising

OnlineVideo - Are the glory days of programmatic advertising already over? Advertising intelligence company MediaRadar released a Q1 2017 trend report showing that the number of programmatic advertisers dropped by 12 percent year-over-year. The reason for the fall is brand safety concerns. Context matters, and advertisers need to know they won’t hurt their brands with poor placement.

• Native Advertising
• Programmatic Advertising

MarTech - According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company.

According to the report, which tracks thousands of advertisers and ad buys across digital and traditional media channels, programmatic declined 12 percent year over year. The report attributes this to brand safety concerns and the black-box nature of programmatic placements.

• Native Advertising
• Print Advertising
• Programmatic Advertising

BizReport - It will likely come as no surprise that the print ad spend continues to decline (6% decrease Q1 2016 vs. Q1 2017), but it may surprise some to see how the programmatic space has changed. According to the report, programmatic buyers are down 12% YoY; experts believe this decline is based on fears of brand safety.

• Native Advertising

TheDrum - Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year.

With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in number of placements in Q1 year over year."

• Native Advertising
• Programmatic Advertising

Mobile Marketing Watch - MediaRadar, a leading intelligence platform for ad sales teams, has just announced the results of its “2016 Consumer Advertising Report,” examining ad spend, ad formats, top advertisers, and more for both print and digital channels in 2016, as well as Q1 2017.

• Native Advertising

BandT - The study by ad sales firm MediaRadar investigated ad spending patterns from print, digital and email advertisers across native, video and mobile campaigns over the past 18 months.

• Native Advertising

Business Insider - The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar.

It seems that more advertisers are opting for direct ad buying as concerns about brand safety and fraud have plagued the programmatic realm.

This means that advertisers are putting more emphasis on the quality of their ad partnerships and want more control over where their ads show up.

• Native Advertising
• Programmatic Advertising

WARC - NEW YORK: The past year has seen a surge in the use of the native advertising format and a dip in programmatic advertising as advertisers react to brand safety concerns, a study suggests.

MediaRadar, an ad sales intelligence business, analyzed ad spending patterns from tens of thousands of print, digital and email advertisers across native, video and mobile campaigns for its Consumer Advertising Report.

• Native Advertising

MarketingDive - As marketers strive to achieve greater authenticity and produce more narrative-focused content, native advertising is picking up serious traction. Native ads are also popular because the format outperforms traditional ad units, being looked at more frequently than non-native ads, and the clickthrough rate for mobile native ads is 4x higher than non-native mobile ads, Krizelman told MediaPost. 

Given the spike in popularity of native, more major digital players are building out their offerings. Last week, Google rolled out AdSense Native ads that aim to improve the user experience with high-resolution images, along with longer titles and descriptions. Both the MediaRadar findings and the Google news underscore the importance of monetizing mobile content, with native providing opportunity in that area.