• Native Advertising

eMarketer - Executive Summary

With native display ads expected to account for more than half of all US digital display media ad spending in 2017, it’s clear that such formats are becoming an essential part of the ad toolkit. Advertisers will spend $22.09 billion on native this year alone.

• TV Advertising

Multichannel - Research company provides additional ad information to network sales execs.

MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze and utilize the data.

The company says its TV Share of Market Report, a new capability, will enable network sales and research executives to be able to track and compare total ad spend by network, track and compare commercial minutes by advertiser and by program, daypart, genre, and product categories.

• Native Advertising

Forbes - Nearly two out of five publishers using native advertising are not compliant with Federal Trade Commission guidelines for identifying such content, according to a new industry study.

MediaRadar reports that 37 percent of publishers do not adhere to the FTC rules for labeling the material as sponsored. That figure is actually an improvement; nearly a year ago, only a third were following the rules.

• Native Advertising

DCN - Native advertising is a compelling and profitable way for publishers to offer custom ad opportunities in the form of articles, video, programmatic and sound. What’s more, it provides a creative outlet for marketers, resulting in increased demand and desirability for publishers.

With this in mind, we at MediaRadar felt it was important to take a closer look at native trends for a more thorough understanding of best practices, as well as channels. So we recently published a study that observes the native advertising trends that emerged in 2016. The study, “Leaders and Lessons in Native Advertising,” examines thousands of native ads from nearly 13,000 brands.

• Award

New York, NY – March 15, 2017 – MediaRadar has just been awarded the Silver Stevie Award for Front Line Customer Service Team of the Year in the Technology Industries at the 11^th annual Stevie Awards for Sales and Customer Service.

The Stevie Awards are the world’s top honor for customer service, contact center, business development and sales, meant to recognize and celebrate professionals’ exceling in their respective fields.

MediaPost - It’s been well over a year since the Federal Trade Commission (FTC) offered guidance on native advertising. But since then, it has settled a big case with the retailer Lord & Taylor.

The FTC brought an action against Lord & Taylor in 2016, charging that the company deceived consumers by running “native advertisements” that  included a seemingly objective article in an online publication and an Instagram post. “Lord & Taylor failed to disclose that these posts were actually paid promotions. We can expect the FTC to continue to aggressively bring enforcement actions against marketers until there is a higher level of compliance,” said Adam Solomon, a partner in the Advertising & Digital Media practice at Michelman & Robinson LLP in New York.

• TV Advertising

The Drum - KEY FINDINGS:

• Amazon more than doubled its digital presence over the past two weeks, advertising 18 shows on 75 sites. They focused most on BeFit, a fitness series which ran on 43 sites.

• Native Advertising

DCN - Native advertising has come a long way from its debut in the digital marketing environment, when the lines between advertising and editorial were blurry at best. But a new study from the cloud-based intelligence platform MediaRadar, “Leaders and Lessons in Native Advertising,” found that 37% of publishers still aren’t complying with the Federal Trade Commission’s rules on disclosure for native advertising.

In late 2015, he FTC clamped down with more guidelines and an 11-page guidebook for businesses to promote more transparency within native advertising and ensure clarity for audiences, as I wrote at the time. Of course, 37% is a huge improvement from 61%, which was the figure cited in last year’s study on non-compliance. But the bottom line is that honesty about native ads has yet to become the status quo. In a world where fake news and ad fraud have troubled audiences and skewed our instincts for what’s valid, it’s to the benefit of publishers and advertisers to work harder.

• Native Advertising

Digiday - Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable.

• Native Advertising

Folio: Let's be clear: Native advertising has the potential to be nothing short of a life preserver for digital publishers drowning in a swirling sea of ad blocking, growing skepticism among advertisers, and the realization that ad revenue relinquished to Facebook probably isn't coming back.