The State of TV and Video Advertising in 2022
Video ad spend went wild in 2022, but what does that mean looking forward? Learn more about the state of TV and video advertising in this article.
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Will Silicon Valley Bank’s Collapse Stall Finance Advertising?
The fall of SVB is still fresh, but financial advertisers aren't taking any chances. Get the details of the ad spend fallout here.
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Gambling Advertisers Push More Chips Into Digital and Traditional Ads
Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?
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MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year
In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?
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MediaRadar’s Advertising Predictions for 2023: Gaming Advertisers Sit on the Fence
Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.
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2023 MediaRadar Prediction: B2B Industrial Advertising Remain Cautiously Optimistic
Despite economic turmoil, 25K B2B industrial companies spent $1.9b on ads in 2022 and look to hold ad spend steady in 2023.
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MediaRadar’s Complete Rundown of Super Bowl LVII Advertising
As the second most watched Super Bowl ever, advertisers 7M per 30 second spot was put to good use. Here's who advertised and how.
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2023 MediaRadar Prediction: Airline Advertising Budget Are Set to Soar
After recovering from the pandemic's costly blow to business, travelers are looking to soar once again—and so are airline advertising budgets.
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