• OTT Advertising

Which major brands are already advertising in the OTT space? MediaRadar shares where they're buying and when their RFPs are coming out.

• Programmatic Advertising

With its flexibility and data-driven nature, programmatic became increasingly popular last year. But will this still hold true in 2021? The experts weigh in.

Which B2B companies made the biggest mergers and acquisitions in 2020?

• Energy

Energy companies are looking at decades of transition ahead of them. How does that impact their advertising?

This‌ ‌week, Simon Property Group acquired Taubman Center, Inc. after a 10-month delay due to the COVID-19 pandemic, VF Corporation bought street-and-skatewear company Supreme, ‌and FedEx gained e-commerce platform ShopRunner.

This‌ ‌week, Reddit improved their video hosting capabilities by acquiring Dubsmash, IBM bought fintech company Expertus Technologies, ‌and Twitter gained Squad.

This‌ ‌week, Spotify expanded its podcasting investments with Megaphone, Cleveland-Cliffs gained ArcelorMIttal, ‌and ‌Blackstone bought Ancestry.com.

This‌ ‌week, Intuit acquired Credit Karma, Uber gained Postmates, ‌and‌ Salesforce plans to buy Slack Technologies.

Ad tech leaders were forced to keep up with changing legislation and needs of clients this year. What were the major trends from 2020?