• Amazon
• Media Companies
• Programmatic Advertising

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

• Native Advertising

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

• Advertising Trends
• Programmatic Advertising

Defining common terms for programmatic advertising can make the entire programmatic process much easier to navigate. Here is our glossary for programmatic advertising.

• Advertising Trends
• Online Advertising

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

• Gaming Advertising

Although the number of gamers is normalizing as other activities become possible, gaming advertisers aren't deterred, and they’re spending more than ever. A lot more.

• Baby Advertising
• Kids Advertising

As we enter a post-pandemic baby boom, baby and kid advertisers are enjoying a sudden spike in demand—and their ad spend is following suit.

• apparel advertising

While there are some new top spenders, and new ad strategies, apparel advertising proves resilient in spite of the pandemic and recession.

• Retail Advertising

Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.