This‌ ‌week, ZoomInfo completed its purchase of RingLead, Equifax finalized its eighth acquisition this year with Teletrack and Microsoft is making investments in video with Clipchamp.

• Amusement Parks

Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?

• Augmented Reality
• OOH
• Shoppable TV

Of the ad tech developments that sped up during the pandemic, which three are here to stay?

• Events

The event industry is ready—dare we say desperate—for in-person events to fully return. But sponsors and participants might not be on the same page. 

This‌ ‌week, Gap boosted its eCommerce features with Drapr. Empire Media Group is ready to begin its relaunch of Knewz. And Verizon sold Yahoo! and AOL to a private equity group.

• Cigarettes

As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?

• Back-to-school

Retail programmatic spend is up significantly as the school year starts. Who are the top spenders?

• Software

Consumer category creators are well known because they affect our everyday life. But behind the scenes, software category creators have been changing the way businesses run. How do they advertise?

This‌ ‌week, Analog Devices made the largest buyout in the chip production industry so far this year. Vulcan Material merged with U.S. Concrete and will expand its footprint in Texas areas. And Nexstar Media Group purchased The Hill.