2023 MediaRadar Prediction: Airline Advertising Budget Are Set to Soar

After recovering from the pandemic's costly blow to business, travelers are looking to soar once again—and so are airline advertising budgets.

Read

Super Bowl LVII Advertiser’s Dive

As we approach Super Bowl LVII, we're looking at the data from LVI and LVII to predict what we'll see in advertising at this year's big game.

Read

2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts 

With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.

Read

2023 MediaRadar Prediction: Agriculture Advertisers Make it Rain on Traditional Ad Formats 

While agriculture industry leaders innovate in their strategies and products for 2023, ad spend is steady and sticks to traditional formats.

Read

2023 MediaRadar Prediction: Media & Entertainment Advertisers Course Correct as the Pandemic Wanes

With a predicted revenue of $40.74b by 2026, media and entertainment is continuing to ride the wave of pandemic-fueled growth.

Read

2023 MediaRadar Prediction: Home Goods Advertisers Aren’t Bursting Their Ad Strategies 

While 2023 looks to be a rollercoaster for everyone involved in the housing market, including home goods advertisers, advertisers remain resilient in the face of uncertainty.

Read

2023 MediaRadar Prediction: CPG Advertisers Are in for Steady Spending in 2023

While the CPG industry saw growth during the pandemic, ad spend moving into the recession appears steady with no major changes.

Read