How Has Shelter-In-Place Impacted Geo-Targeted Ads?
After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?Read
How is B2B advertising responding to the reopening of manufacturing?
Manufacturing is one of the first industries to start reopening around the country. What does this mean for B2B advertising?Read
M&A Report: Softomotive, BlueJeans and Giphy In the News
This week, Microsoft acquired Softomotive. Verizon finalized its purchase of BlueJeans and Facebook is buying Giphy to integrate with Instagram.Read
The Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?Read
M&A Report: CrossInstall, Allergan and IDaptive In the News
This week, Twitter acquired CrossInstall, AbbVie expanded its portfolio with Allergan and CyberArk paid cash for IDaptive.Read