How Has Shelter-In-Place Impacted Geo-Targeted Ads?
After months of being cooped up, we're ready to be out of our homes again. With that, out-of-home (OOH) advertising seems poised to rebound. But how?
ReadHow is B2B advertising responding to the reopening of manufacturing?
Manufacturing is one of the first industries to start reopening around the country. What does this mean for B2B advertising?
ReadM&A Report: Softomotive, BlueJeans and Giphy In the News
This week, Microsoft acquired Softomotive. Verizon finalized its purchase of BlueJeans and Facebook is buying Giphy to integrate with Instagram.
ReadChecking In On Streaming Ahead of HBO Max Launch
When the pandemic hit, digital streaming ads surged. Now, we check back in on the ad numbers to see what’s going on in light of the HBO Max launch.
ReadThe Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?
ReadHow B2B Publishers Shift to Online Events
Despite a steep learning curve, virtual events are now here. Read what publishers have learned and how the advertising numbers stack up.
ReadM&A Report: CrossInstall, Allergan and IDaptive In the News
This week, Twitter acquired CrossInstall, AbbVie expanded its portfolio with Allergan and CyberArk paid cash for IDaptive.
ReadWill Luxury Automakers See A Sales Rebound Soon?
Luxury carmakers seem prepared for a rebound as the economy reopens. What have their ad numbers been the last two months and how have they shifted their creative approach?
ReadHow Has NewFronts Transformed in 2020?
This year’s NewFronts — the digital media’s counterpart to upfronts — was forced to go online due to COVID-19. Here, we take a look at who is still attending the event and what IAB has to say about the changes.
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