How Coronavirus is Impacting Video Conferencing Advertising and Other WFH Spenders

In our latest update on coronavirus, we take a look at how companies that facilitate remote work are responding to a sudden increase in demand and how companies have swiftly adjusted their advertising.

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M&A Report: Costco, LexisNexis and Cincinnati Bell In the News

This week, Costco bolsters its supply chains by acquiring Innovel Solutions. LexisNexis acquires Emailage Corp. and Macquarie wins a bidding war to acquire Cincinnati Bell.

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How Many Ad Dollars Are at Stake with Coronavirus?

While all business is affected by this pandemic, some industries are getting the short end of the stick more than others. We took a look at "at-risk" industry ad spending from last year. This gives us some insight into the money that is at stake in the upcoming months.

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Not Everyone is Slowing Their Ad Spend — How Hollywood is Adjusting to Social Distancing

Hollywood and its streaming partners are some of the most influential brands to bolster their ad push in response to Coronavirus. MediaRadar shares how streaming companies are moving at lightning-speed to accommodate our new homebound lives.

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How Coronavirus is Impacting Trade Shows

Coronavirus is throwing a curveball at B2B event organizers, making events risky to carry out. Here is an update from last week on B2B events affected by the pandemic and the ad spending that will be impacted.

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Travel Industry Starts to React to Coronavirus

The travel industry was one of the first industries to be impacted by COVID-19. MediaRadar shares insights on how travel firms have responded quickly with changes in ad spend.

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M&A Report: StayWell, OpenText and Solovis In the News

This week, WebMD strengthens with the acquisition of StayWell, OpenText acquires XMedius Solutions and Nasdaq pairs its EVestment Inc. with Solovis.

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Are Traditional TV Ads Really Getting Shorter?

MediaRadar now highlights yet another way the fast-paced world of digital marketing has impacted traditional ads: TV commercials are getting shorter.

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The Power of 5G for Mobile Advertising

2020 is promised to be the year of 5G — a year where mobile gets faster, IoT grows rapidly and our current version of digital gets a facelift. Here, we discuss the implications for advertisers.

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