CPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
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Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?
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Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023
The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.
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CPG Advertisers Reel in Consumers with Video
CPG advertisers spent more than $2b in Q1 to keep consumers hungry for their products. Dive in to learn more.
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YouTube Ad Spending Rebounds After a Rocky 2022
YouTube advertising dipped in Q3 2022. Find out if this was a blip on the screen or a persisting trend.
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B2B Media Publications Aren’t Getting a Lot of Love from Crop Advertisers
Crops advertisers are decreasing their spend with B2B media publications. Find out where this segment is shifting its budget.
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Pharma’s Embrace of Digital Advertising Includes YouTube
Pharmaceutical advertising is starting to embrace YouTube. Find out how this traditional segment is utilizing the platform.
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B2B Media Buoyed by Tourism & Construction Advertisers in Q1 2023
B2B media advertising spend is once more on the decline for a host of reasons. Here's what the future looks like after Q1 2023.
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30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet
Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.
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