3 Interesting Facts About the State of Twitter Advertising

Despite playing second (or third, or fourth) fiddle to other social advertising powerhouses, and a few odd headlines (yes, we’re talking about Elon), Twitter’s doing what it can to hang onto its share of advertising budgets. Here are three interesting facts about the state of Twitter advertising and what they mean for the future of the social media pioneer.

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4 Trends That Sum Up the State of Retail Media Ad Spending

Retail media is expected to hit $101b in 2022. Here are four trends advertisers need to be aware of as they ride the retail train to the top.

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The State of B2B Media in 2022 & What it Means for 2023

A fading pandemic and impending recession—where does this leave B2B Media advertisers? Here's what the data says, and what it means for 2023.

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5 Social Advertising Myths You Can’t Believe

Is your social advertising strategy being thwarted by social media myths? Here are five social advertising myths you need to debunk today.

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How to Understand and Expand Your Total Addressable Market (TAM)

Everything you need to know about expanding your total addressable market (TAM) and recognizing new opportunities to bring in more revenue.

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3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube

In this latest batch of MediaRadar data, we explore how video advertising trends change between YouTube vs. Social Media vs. OTT.

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Speed Up or Slow Down? Automotive Advertisers Are All Over the Road

Although the global automotive market is projected to reach nearly 95 trillion, advertisers are stuck on old school ways—presenting an opportunity for an upgrade.

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3 Instagram Advertising Trends You Can’t Ignore

A focus on small business, omnichannel campaigns, and rising competition are three trends impacting Instagram advertising.

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Better Late Than Never: New Digital Advertisers in H1 2022

Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.

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