Back to Office Trends Halts Spending in Key Areas
As companies call employees back to the office, some advertisers—such as breakfast foods, alcohol, and home office supplies—decrease spend.
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Return-to-Office Policies Spark Spending for Some Advertisers
As companies life remote work policies, our data shows a number of advertisers are raising their spending to meet the back-to-office demands.
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Speed Up or Slow Down? Automotive Advertisers Are All Over the Road
Although the global automotive market is projected to reach nearly 95 trillion, advertisers are stuck on old school ways—presenting an opportunity for an upgrade.
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3 Instagram Advertising Trends You Can’t Ignore
A focus on small business, omnichannel campaigns, and rising competition are three trends impacting Instagram advertising.
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Better Late Than Never: New Digital Advertisers in H1 2022
Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.
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3 Entertainment Categories That Are Increasing Ad Spend (Despite the Recession)
Despite the pending recession, entertainment categories such as movies, tourism and gold continue to thrive.
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Help Wanted: Some Advertisers Increase Spending During The Great Resignation
ways, but it's also ignited ad spending for some companies, including Education & Training, Industry, Financial Software, and Business Software.
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Cryptocurrency Prices Fall—Is Ad Spending Doing the Same?
As the volatility of the cryptocurrency markets continues to take investors for a ride, how are the major crypto companies spending on ads?
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Political Ad Spend Increases Ahead of Midterm Elections
With the midterm elections fast approaching and the balance of power in Washington teetering on the edge, Democrats and Republicans are doing everything in their power to get in voters' good graces—including increasing their digital ad spend.
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