Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

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Trend Report Preview: TV Advertisers With RFPs Coming Soon

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

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How Mergers are Changing the TV Landscape

A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.

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3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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M&A Report: Charlotte Russe, Merck and Kellogg In the News

In keeping with our mission to provide comprehensive advertising analysis, the MediaRadar puts together a report of the most important mergers and acquisitions news each week. Stay in the loop, whether you sell advertising space or focus on business development.

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4 Types of B2B Advertising to Watch in 2019

Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.

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Why Spotify Bought Gimlet: The Power of Podcast Advertising

Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.

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