Cannes Lions 2019: Grand Prix Awards Signal the Future of Advertising

The Cannes Lions Festival of Creativity Grand Prix is the highest honor for the advertising world, and sets the gold standard for the next year of advertising trends. See what the 2019 Grand Prix winners tell us about advertising in 2019 and what will remain effective

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Programmatic TV: 7 Essential Terms

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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Are TV commercials really getting shorter?

Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?

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Our Takeaways from TV’s 2019-2020 Upfronts

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

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Why the Auto Industry is Cutting Down on TV Ad Spend, and Why it Matters

The auto industry has long been a major buyer of national TV ad space. In the past year, however, automakers have been consistently pulling dollars from TV advertising.

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Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

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Trend Report Preview: TV Advertisers With RFPs Coming Soon

upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.

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How Mergers are Changing the TV Landscape

A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.

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