Gambling Advertisers Push More Chips Into Digital and Traditional Ads

Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?

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2023 MediaRadar Prediction: Food Advertisers Battle Inflation

The price of groceries has gone up considerably—through November 2022, prices increased by 12%. How are food advertisers responding?

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MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year

In 2022, advertisers for tax services spent nearly $384mm on ads. How do they spend their ad dollars since their products and services aren’t in demand year-round?

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MediaRadar’s Advertising Predictions for 2023: Gaming Advertisers Sit on the Fence 

Despite the surge of pandemic-fueled gaming, a recession on the horizon is causing many gaming advertisers to proceed with caution in 2023.

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2023 MediaRadar Prediction: DTC Advertisers Spend Billions to Stay Ahead of the Competition

After a flashy—and expensive—2022, DTC advertisers are slowing down in 2023 to focus on the path to profitability.

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2023 MediaRadar Prediction: B2B Industrial Advertising Remain Cautiously Optimistic

Despite economic turmoil, 25K B2B industrial companies spent $1.9b on ads in 2022 and look to hold ad spend steady in 2023.

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MediaRadar’s Complete Rundown of Super Bowl LVII Advertising

As the second most watched Super Bowl ever, advertisers 7M per 30 second spot was put to good use. Here's who advertised and how.

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Super Bowl LVII Advertiser’s Dive: Part III

Familiar food advertiser's are returning for Super Bowl LVII—here's how they're planning to stand out during the Big Game.

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