• OTC Advertising

As the pandemic lifts, OTC advertisers are coming back hot with more than $1.2b spent through Q3—here's what that means for 2023.

• Omnichannel

Moving in to 2023, an omnichannel approach to digital advertising is crucial for sellers and advertisers to keep in mind.

• Peloton

After a quick rise to the top during the pandemic, Peloton has hit bumpy roads with their plummeting ad spend now reaching zero.

• Advertising Trends

With an impending recession, not all advertisers are decreasing; food, non-alcoholic beverages, and travel are a few examples of advertisers increasing spend.

• Advertising Trends

As companies call employees back to the office, some advertisers—such as breakfast foods, alcohol, and home office supplies—decrease spend.

• Advertising Trends

As companies life remote work policies, our data shows a number of advertisers are raising their spending to meet the back-to-office demands.

• Automotive

Although the global automotive market is projected to reach nearly 95 trillion, advertisers are stuck on old school ways—presenting an opportunity for an upgrade.

• Instagram

A focus on small business, omnichannel campaigns, and rising competition are three trends impacting Instagram advertising.

• Advertising Trends

Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.