3 Entertainment Categories That Are Increasing Ad Spend (Despite the Recession)
Despite the pending recession, entertainment categories such as movies, tourism and gold continue to thrive.
ReadHelp Wanted: Some Advertisers Increase Spending During The Great Resignation
ways, but it's also ignited ad spending for some companies, including Education & Training, Industry, Financial Software, and Business Software.
ReadCryptocurrency Prices Fall—Is Ad Spending Doing the Same?
As the volatility of the cryptocurrency markets continues to take investors for a ride, how are the major crypto companies spending on ads?
ReadPolitical Ad Spend Increases Ahead of Midterm Elections
With the midterm elections fast approaching and the balance of power in Washington teetering on the edge, Democrats and Republicans are doing everything in their power to get in voters' good graces—including increasing their digital ad spend.
ReadWhat A Ride: Peloton Remixes its Ad Strategy in 2021
Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.
ReadRecap: Advertisers Fight for the Spotlight at The Grammy Awards and Oscars
When the stars—and target audiences—align, brands open their wallets. Here's a recap of who advertised during the 2022 Oscars and Grammys.
ReadOTT &TV Anywhere: A Sneak Peek into an Upcoming Trend Report
Get a sneak peek on insights revealed in our upcoming trend report. Learn which platforms are winning in sales and what that means for you!
ReadTop 5 Home Furnishings Brands: Command Picture Hanging, Scotts Turf Builder & more
Top 5 Home Furnishings brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.
ReadTop 7 Fashion Brands: Tissot, Vans, Athleta & more
Top 7 Fashion Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
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