2018 NBA Playoffs Shoot and Score with Advertisers
Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!
Read2019 Media Predictions: Amazon Advertising Will Succeed This Year
These 2019 media predictions surrounding Amazon advertising come from Todd Krizelman, CEO and Co-Founder of MediaRadar.
ReadMediaRadar’s 12 Ads of Christmas: 1 Partner for Your Sales Team
We know that it's already December 26th, but MediaRadar didn't want Christmas to end ... so, we're keeping the merriment alive for just one more day! Up until now, we've featured eleven separate industries in our blog series. In our finale, however, we're taking a unique approach. Instead of the original "Partridge in a Pear Tree," we're sending you "1 Partner for your Sales Team," also known as MediaRadar! In sales, build lasting business relationships is vital. Your relationship with MediaRadar may just be one of the most important ones to nurture. Don't fret, we don't want to marry you, we just want to partner with you in ad sales.
ReadMediaRadar’s 12 Ads of Christmas: 2 All of the Above’s
We made it to the penultimate post in our blog series! It’s been a rollercoaster of ads so far, featuring cars, banks, mattresses, shoes, razors, toys, jewelry, drinks, glasses, and dating sites. Today, we’re sending you Two All-of-the-Above’s - those online or brick-and-mortar superstores that sell everything from toys, household appliances, clothes, electrical goods, food, and more all in one place. By making shopping for the holidays a whole lot easier and more efficient, superstores like these give you more quality time to spend with your family and friends. On that note, we bring you two companies that not only have it all, but even have some great ads too. Here are our two favorite All-of-the-Above’s ads from this year:
ReadMediaRadar’s 12 Ads of Christmas: 3 Sites Romancing
We've reached the final quarter of our 12 Ads of Christmas series! Only three different industries remain. In the original version of the jingle, "The Twelve Days of Christmas," the lyric would be Three French Hens. In this post, however, MediaRadar is sending you "3 Sites Romancing." The holiday season is the perfect opportunity to spend time with loved ones - from your relatives to your friends to those people that seem like more than just a friend. Sometimes, the best gifts are not put in a box and strung with a bow. Sometimes, the ones we want the most are intangible like companionship and true love. This holiday, your new or everlasting love could be just one right swipe away. Here are our favorite nine dating apps and website ads:
ReadMediaRadar’s 12 Ads of Christmas: 4 Visions Blurred
We've seen quite the spectacle of innovation and creativity during our 12 Ads of Christmas series from an array of industries - car, banking, mattress, shoe, razor, toy, and jewelry. In the original song, the fourth day would be Four Calling Birds. We’re eying something else, however. We're sending you Four Visions Blurred! It's clear that the holiday season is made for the eyes with twinkly Christmas lights, trees laden with ornaments, and so much more. Plus, even Santa himself wears a nice pair of wireframe glasses ... I mean, how else is he going to read his list twice and move his reindeer in the right direction? Here are MediaRadar’s four favorite eyewear ads from this year:
ReadMediaRadar’s 12 Ads of Christmas: 5 Drunk Friends
Our 12 Ads of Christmas tune of content continues, now with more days, gifts, and ads behind us than ahead of us! In the original “12 Days of Christmas,” the fifth day would have been Five Gold Rings. But, we already talked about diamond jewelry in our last post. Now, we want to get the holiday party started early by sending you Five Drunk Friends … Family reunions, exciting gifts, good food, and of course, great drinks are what makes the holidays fun! Regardless of your drink of choice, the most enjoyable holiday cocktails are had while spending time with family and friends. Today, we’re spending time with friends like Jose, Jameson, Bailey, and the head of the ship, Captain Morgan, to bring you the best in liquor advertising. Here are MediaRadar’s five favorite liquor ads from this year:
ReadMediaRadar’s 12 Ads of Christmas: 6 Diamond Jewels
We've officially begun the second half of our 12 Ads of Christmas blog series! MediaRadar has sent you 12 Engines Humming, 11 Cards a-Swiping, 10 Sleepers Sleeping, 9 Shoes a-Sneaking, 8 Hairs a-Trimming, and 7 Kids a-Playing so far. Now, we're bringing you six diamond jewels. Here are our six favorite jewelry ads from this year:
ReadMediaRadar’s 12 Ads of Christmas: 7 Kids a-Playing (#7 is Our Favorite!)
We’ve almost reached the halfway point in our 12 Ads of Christmas series! In our previous posts, we highlighted ads for cars, credit cards, mattresses, shoes, and razors. In the original song, the subsequent verse would be "Seven Swans a-Swimming." But, in our rendition, the line refers to toy ads and is properly titled "7 Kids a-Playing." Here are the seven ads that are as fun as the toys they’re selling:
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