2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts 

With weight loss advertising up by 10% YoY in 2022, and Americans still focused on health post-pandemic, we predict more spend from weight loss advertising in 2023.

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2023 MediaRadar Prediction: Agriculture Advertisers Make it Rain on Traditional Ad Formats 

While agriculture industry leaders innovate in their strategies and products for 2023, ad spend is steady and sticks to traditional formats.

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2023 MediaRadar Prediction: Media & Entertainment Advertisers Course Correct as the Pandemic Wanes

With a predicted revenue of $40.74b by 2026, media and entertainment is continuing to ride the wave of pandemic-fueled growth.

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Programmatic TV: 7 Terms You Need to Know in 2023

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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Will Amazon Own the Programmatic Advertising Market?

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

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2023 MediaRadar Prediction: Home Goods Advertisers Aren’t Bursting Their Ad Strategies 

While 2023 looks to be a rollercoaster for everyone involved in the housing market, including home goods advertisers, advertisers remain resilient in the face of uncertainty.

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2023 MediaRadar Prediction: CPG Advertisers Are in for Steady Spending in 2023

While the CPG industry saw growth during the pandemic, ad spend moving into the recession appears steady with no major changes.

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4 Types of B2B Digital Advertising to Watch [2023 Update]

Learn about the 4 Types of B2B Advertising to watch out for in 2019. Read how Podcasts, Events, Out of Home and Native are influencing the B2B ad landscape.

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