3 Advertising Predictions for H2 2023
Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.
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Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?
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Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023
The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.
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CPG Advertisers Reel in Consumers with Video
CPG advertisers spent more than $2b in Q1 to keep consumers hungry for their products. Dive in to learn more.
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Interest Rates Are Up; Real Estate Ad Spending Is Down
As the real estate market continues to slide, advertising spend falls in-step. But one corner of the market has upped its ad spend. Find out which one here.
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Will Silicon Valley Bank’s Collapse Stall Finance Advertising?
The fall of SVB is still fresh, but financial advertisers aren't taking any chances. Get the details of the ad spend fallout here.
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Travel Advertisers Are Back in a Big Way
Consumers are traveling again and advertisers are taking notice. Get the details on the latest data and key insights.
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Alcohol Advertisers Say No to Another Round of Ads
According to MediaRadar's data, more than 2,000 alcohol advertisers invested nearly $1.7b to promote beers, wines, and spirits in 2022, representing a 17% YoY decrease.
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Gambling Advertisers Push More Chips Into Digital and Traditional Ads
Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?
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