Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023

The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.

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CPG Advertisers Reel in Consumers with Video

CPG advertisers spent more than $2b in Q1 to keep consumers hungry for their products. Dive in to learn more.

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Interest Rates Are Up; Real Estate Ad Spending Is Down 

As the real estate market continues to slide, advertising spend falls in-step. But one corner of the market has upped its ad spend. Find out which one here.

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Will Silicon Valley Bank’s Collapse Stall Finance Advertising? 

The fall of SVB is still fresh, but financial advertisers aren't taking any chances. Get the details of the ad spend fallout here.

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Travel Advertisers Are Back in a Big Way 

Consumers are traveling again and advertisers are taking notice. Get the details on the latest data and key insights.

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Alcohol Advertisers Say No to Another Round of Ads 

According to MediaRadar's data, more than 2,000 alcohol advertisers invested nearly $1.7b to promote beers, wines, and spirits in 2022, representing a 17% YoY decrease. 

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Gambling Advertisers Push More Chips Into Digital and Traditional Ads

Gambling advertisers have responded, increasing their investments by 40% YoY to nearly $866mm. But how exactly are gambling advertisers moving their chips around the advertising ecosystem?

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2023 MediaRadar Prediction: Pet Advertisers Pullback After Pandemic Shopping Spree

After the pandemic sparked a spike in pet adoptions (23mm US families!) pet advertisers took advantage, but are now pulling back.

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25 Unique Native Advertising Examples and How to Spot Them [2023 Update]

Native ads offer great messaging for brands and unique inventory for publications. These 25 native advertising examples will show you where to start.

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