When politicos think "battleground state, Ohio or Florida have historically leapt to mind. With their passing increasingly into "safe GOP" territory, the "Blue Wall" states of the upper Midwest have entered into the conversation.

Vivvix CMAG projects a record-breaking $140M in TV ad spend for Montana's Senate race by election day, promising an intense and competitive showdown that’s set to captivate voters and shake up the political landscape.

Maryland’s political landscape sees unexpected shifts with former GOP Governor Larry Hogan’s Senate bid and a tight Democratic primary challenging the state’s traditional Democratic dominance.

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• Consumer Advertising

MediaRadar's 12 for '24 blog series finishes up with fitness & weight loss advertisers. These are the brands that kick off 2024 leaning into ad spend.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with advertising within the gambling & casino landscape. There are brands who betting big with their ad dollars.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with baby & kids advertising and the brands ready to bounce into the New Year.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with alcohol and the brands pouring into ad investment.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with automotive advertising. There are brands with ad dollars speeding into 2024.

• Advertising Trends
• Consumer Advertising

MediaRadar's 12 for '24 blog series continues with beauty ad investment and the brands increasing spend.