Q4 2023 12 for ‘24 – Retail Media Networks
MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.
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OTT Ad Spend is in a Slump
Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.
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Taylor Swift’s NFL Appearances Could Drive Billions
Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.
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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season
OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?
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Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance
The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.
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Beauty Advertisers Decrease Spending But Reimagine Their Strategies
Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.
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3 Advertising Predictions for H2 2023
Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.
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Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV
Medical and pharma advertisers are finally coming around to all-things digital. But what does that mean for traditional methods like cable?
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Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023
The strategies for construction equipment and materials advertisers are up in the air. Learn more about B2B media and digital ad spend here.
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