Q4 2023 12 for ‘24 – Travel

MediaRadar's 12 for '24 blog series continues with travel advertising. Some are poised to take flight next year.

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Q4 2023 12 for ‘24 – Retail

MediaRadar's 12 for '24 blog series continues with retail advertising. Retailers are gaining momentum despite recent hurdles.

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Q4 2023 12 for ‘24 – Retail Media Networks

MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.

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OTT Ad Spend is in a Slump

Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.

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Taylor Swift’s NFL Appearances Could Drive Billions

Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.

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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season

OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?

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Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance

The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.

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Beauty Advertisers Decrease Spending But Reimagine Their Strategies  

Beauty advertisers are shifting their ad spend strategy. Find out how and why in our most recent data discoveries.

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3 Advertising Predictions for H2 2023 

Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.

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