YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

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How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022

A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.

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10 Home Goods Advertisers to Watch

According to Furniture Today, the pandemic unsurprisingly fueled consumers’ “home goods” purchases. As pandemic restrictions ease, and even with consumer spending focusing more on experiences and travel, the “homebody economy” continues to flourish.

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Ads for Sale: Apparel & Accessories Advertisers Spending Big in 2022

Retail advertising is coming in hot. Here's everything you need to know about how Apparel and Accessories advertisers spent in Q1 2022.

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The State of Retail Media: What to Know and Why Advertisers Are So Excited

With new ways to access first party data, retail media is on the rise. What are the biggest trends in 2022?

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5 Patriotic Ads We Love

Jeep. Levi’s. Coca-Cola. Jack Daniel’s. Budweiser. They’re all American brands, and they have all employed American themes in their advertising to one degree or another.

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Retail Trade Shows Deliver Value Beyond the Booth

Trade shows still hold a central role for most modern retailers. But what value does taking part — or even hosting — trade shows hold for media sellers?

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3 Takeaways from the 2018 Fuse Media Summit

The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.

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7 Back-to-School Advertising Trends from July 2018

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

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