Retail Trade Shows Deliver Value Beyond the Booth

Trade shows still hold a central role for most modern retailers. But what value does taking part — or even hosting — trade shows hold for media sellers?

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3 Takeaways from the 2018 Fuse Media Summit

The Fuse Media: The Convergence of Technology & Media conference is the only hosted buyer event that brings together leading media executives. The seminar is held for those with titles, such as CDO, CTO, CMO, VP of Digital, and VP of eMedia, so that they can discuss how to adopt technology in media quicker and more efficiently. The summit was held in Center City, Philadelphia, PA from Monday, October 1st to Wednesday, October 3rd. Here are the 3 top takeaways from the event.

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7 Back-to-School Advertising Trends from July 2018

School is back in session. Kids have already been handed their class schedules and assigned to a seat. Students are fully prepared with their new backpacks, pencils, pens, rulers, notebooks, and calculators. But, how did they make their back-to-school purchases and whose advertising grabbed their attention and dollars?

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