What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?
Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.Read
Automakers Use Advertising to Drive Sales
We were so excited to work with MediaPost’s Marketing Daily to discuss our data regarding the state of auto sales. What we found out was fascinating and right up our alley! It turns out, auto companies boosted their digital spend this year, increasing their online advertising behavior. All six automakers increased their online advertising, here’s the breakdown: GM placed on 68% more sites, FCA-80%,Nissan Motor-90%, Honda-73%, Toyota-67%, and Ford, coming in the lead with a whopping online ad boost of 97%. Read the full article here where MediaRadar CEO, Todd Krizelman, discusses how automakers increased their online presence through native advertising.Read
Let’s be social!
Work and culture are so important to us at MediaRadar. We want to be able to inform everyone on what we’re working hard on and what sort of fun stuff is going on in our offices. Follow us on our Facebook, Twitter, and LinkedIn for company updates, company photos, product releases, and featured articles written by our CEO, Todd Krizelman. You can even find out what our End-of-Month party theme is. One month it’s empanadas and the next is Ice-Cream social…. I wonder what next month’s theme will be.Read
MediaRadar’s CEO– from past to present: get to know Todd Krizelman
Before Kevin Systrom and Mark Zuckerberg, there was Todd Krizelman, one of the youngest Internet sensations of the first dot com boom. In 1995, as a 20 year old student at Cornell, he cofounded a social media company called TheGlobe.com, based in New York City. TheGlobe.com allowed users to engage with one another through chat and games, while also being able to publish their own web pages. On its first day going public, shares flew from $9 to $97! But, in 2 years, the stock would only be worth $2.Read