Direct Ad Buys Are Back In Fashion As Programmatic Declines
Econsultancy - Have brand safety concerns taken some of the shine off of programmatic and made direct ad buys more fashionable again?
According to data from MediaRadar, the answer looks to be “yes” as the number of brands engaging in programmatic ad buys dropped by 2% between January and July.
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After Slashing Programmatic Exposure, P&G Began Advertising On More Sites This Summer
MediaLand - In July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no negative impact on growth rate.”
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26 Easy Rituals These High Achievers Say Fuel Their Success
Inc. - The most successful people don't get to the top conducting themselves like everyone else. One thing they typically have in common: Practicing the right habits, every single day. Here are the simple daily routines more than two dozen successful executives say are their secrets to getting ahead in business and life.
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Reports: Programmatic Spend Down
[a]List Daily - Ad spending on visual social media has exploded in recent months, according to a report by 4C Insights. This quarter, revenue for Snapchat and Instagram rose by 73 percent and 55 percent, respectively, due in part to offline features added to both apps.
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MediaRadar Launches New Prospecting and Ad Intelligence Platform for Agencies
Talking New Media - NEW YORK, NY — October 23, 2017 — MediaRadar, the leading advertising intelligence company, today announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc., Business Insider, Madison Logic, and Nativo. This is the first offering from the company specifically for agencies, helping them drive growth and maximize revenue.
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Report: Fewer Brands Using Programmatic Ads This Year
MediaPost- Brand safety concerns are having an impact on programmatic buys. According to ad tracker MediaRadar the number of brands running programmatic ads year from January through July dropped 2% compared to the same period a year ago.
Both Procter & Gamble and Unilever are increasing their presence in high-CPM digital formats after concerns over their brand safety grew earlier this year, according to new data from MediaRadar.
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‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
Digiday- Viral stories about Donald Trump are great for comScore bragging rights, but they can be difficult for publishers to monetize.
It’s a sign of the times that advertiser demands of brand safety sweep up news relating to our current politics. On average, the 10 largest buy-side platforms are placing ads on 11 percent fewer sites this year compared to last year, according to MediaRadar. Ad buyers are also increasingly using keywords and sentiment analysis to create custom categories of content to avoid, with a focus on reducing their exposure to Trump.
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The rise (and fall) of autoplay video, in 5 charts
Digiday- You can’t browse the internet too long without running into an autoplay video ad. So ingrained (and derided) have autoplay video ads become that the leading browsers are cracking down. Apple is updating its Safari browser to block videos that play automatically with sound on and Google’s Chrome is expected to follow suit early next year when it starts filtering out ad formats that turn off users.
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The state of programmatic native in 2017
DCN - Over the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and data-targeting into the equation. Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect are some of the most well-known players/programmatic native exchanges in this space.
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28 Easy Habits These High Achievers Practice Every Day
