Consumer publishing is changing: Which methods are working best?
Digital Content Next - With the introduction of new advertising formats, ad types, and methods of buying and selling inventory, consumer publishing is undergoing some big changes. To get a closer look in order to see what is working, we at MediaRadar conducted our “2016 Consumer Advertising Report,” where our data science-powered platform reviewed these trends for all of 2016 through Q1 2017.
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How Quartz achieved a 90 percent renewal rate for branded content
Digiday - Publishers’ branded-content campaigns have painfully low renewal rates. One way Quartz has managed to buck that trend is by giving technology insights and research to agencies and brands.
To formalize this approach, Quartz launched the Quartz Innovation Lab in January, where creative staffers spend a certain portion of their time working on projects like this about every six weeks.
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Advertisers rush back to YouTube
The Sun Daily - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as never before.
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Advertisers rush back to YouTube
WARC - NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as never before.
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Advertisers Flood Back To YouTube After Boycott
BandT - It appears some of the planet’s biggest advertisers are prepared to forgive and forget after the recent boycott of Google’s YouTube following-on from revelations pre-roll ads were being shown next to, and supporting, hate and racist content.
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Study: YouTube brand safety woes in the rearview as advertiser presence surges
MarketingDive - Big-name brands including Walmart and Procter & Gamble have remained firm in staying off of YouTube until it can provide more concrete brand safety assurances, but the new MediaRadar research suggests that even some of the top-spending advertisers in the world can't put a damper on what's otherwise been a remarkable recovery for Google's video platform. MediaRadar's report of a big bounce back is reflected in YouTube parent company Alphabet's recent Q2 earnings, which saw healthy ad revenue gains of $22 billion based on the strength of YouTube and also mobile search.
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YouTube’s advertiser count up 134% since Jan.
IAB SmartBrief - YouTube's Google Preferred program attracted 508 advertisers in June, up 134% from January, before the platform's brand-safety controversy, per MediaRadar. The study found that the number of days brands are running ads on Google Preferred channels has increased 10% per month since April.
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Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’
Tubefilter - Four months after the YouTube ‘Adpocalypse’, when more than 250 brands pulled ads from YouTube after discovering that they had run alongside videos promoting extremism, it looks like major marketers have returned to the platform in full force — at least among YouTube’s Google Preferred channels.
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Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back
OnlineVideo - The site that made brand safety a major concern for the entire online video ad industry has shown how to deal with brand safety issues.Earlier this year, YouTube experienced some well-documented problems with brand safety (remember that ads from major advertisers were appearing next to videos from hate sites). That led to several advertisers either pulling out or threatening to do so, a situation dubbed “the adpocalypse.” According to advertising intelligence company MediaRadar, five percent of advertisers dropped the platform in April. Most of those were Google Preferred customers.
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Months Removed From a Brand-Safety Boycott, YouTube Is Winning Over Top Advertisers Again
AdWeek - Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to new research from ad-sales software firm MediaRadar.
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