• Beauty Advertising

With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.

• apparel advertising

While there are some new top spenders, and new ad strategies, apparel advertising proves resilient in spite of the pandemic and recession.

• Advertising Trends
• Consumer Advertising
• Digital Advertising

• Retail Advertising

Through Q3 this year retail advertisers spent $11.1b, a 13% YoY increase from last year—and show no signs of slowing down in 2023.

• Advertising Trends
• Caffeinated Beverages

While caffeinated beverage advertisers maintain their ad spend, the focus is shifting to newer products such as energy drinks.

• Health and Fitness

As audiences grow increasingly health-conscious post-pandemic, health and fitness advertisers show no signs of cooling down in 2023.

• Electric Vehicles

Everything you need to know about the state of electric vehicle advertising in 2022—which saw an increase in ad spend from key players.

• OTC Advertising

As the pandemic lifts, OTC advertisers are coming back hot with more than $1.2b spent through Q3—here's what that means for 2023.