• Ad Tech
• Advertising Trends
• Programmatic TV Advertising

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

• Advertising Trends
• Programmatic TV Advertising
• TV Advertising
• TV Trends

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.

• Ad Tech
• Native Advertising
• Programmatic Advertising

As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.

• Amazon
• Media Companies
• Programmatic Advertising

How is amazon focusing on programmatic advertising, now that Amazon Advertising is gaining momentum?

• OTT

The current TV landscape makes it difficult for streaming platforms to simultaneously meet viewer demands and revenue requirements. Part of that evolution has taken the shape of over-the-top TV partnerships.

• Native Advertising

Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.

• Ad Tech
• Advertising Trends
• Consumer Advertising
• OOH

ad tech companies stepping in to offer their services means these OOH campaigns can get even more creative.

Apple recently announced new privacy features for consumers. What are the new protections and how are advertisers preparing?

• home goods advertising

While 2023 looks to be a rollercoaster for everyone involved in the housing market, including home goods advertisers, advertisers remain resilient in the face of uncertainty.