Omnichannel Advertising Strategies Are Still in the Spotlight
Moving in to 2023, an omnichannel approach to digital advertising is crucial for sellers and advertisers to keep in mind.
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Peloton Advertising Hit a (Major) Bump in the Road
After a quick rise to the top during the pandemic, Peloton has hit bumpy roads with their plummeting ad spend now reaching zero.
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Advertising During a Recession—Which Companies Are Spending?
With an impending recession, not all advertisers are decreasing; food, non-alcoholic beverages, and travel are a few examples of advertisers increasing spend.
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Discovery+ and HBO Max Merge: What Does it Mean for Advertisers?
How will Discovery+ and HBO Max's recently announced merger impact advertising spending? We look to the data to find out.
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Back to Office Trends Halts Spending in Key Areas
As companies call employees back to the office, some advertisers—such as breakfast foods, alcohol, and home office supplies—decrease spend.
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Return-to-Office Policies Spark Spending for Some Advertisers
As companies life remote work policies, our data shows a number of advertisers are raising their spending to meet the back-to-office demands.
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Facebook & Instagram Overlap: How Are Advertisers Spending on the Social Media Giants?
This year, 64k companies have spent a collective $14.2b+ on Facebook and Instagram advertising. Here, we break down where those dollars go.
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Netflix Ads Are Coming—Who’s Going to Buy Them?
Netflix ads are coming. Who's going to buy them? What does it mean for OTT advertising? Here's what we know, and what we can predict.
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How to Woo Social Media Advertisers
Advertisers have already spent almost $12b on social media in 2022. To get their attention, it's important to treat social as direct competition, know the media mix, and use the right tools.
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