How to Understand and Expand Your Total Addressable Market (TAM)
Everything you need to know about expanding your total addressable market (TAM) and recognizing new opportunities to bring in more revenue.
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3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube
In this latest batch of MediaRadar data, we explore how video advertising trends change between YouTube vs. Social Media vs. OTT.
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Speed Up or Slow Down? Automotive Advertisers Are All Over the Road
Although the global automotive market is projected to reach nearly 95 trillion, advertisers are stuck on old school ways—presenting an opportunity for an upgrade.
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Better Late Than Never: New Digital Advertisers in H1 2022
Through June 2022, 65K advertisers bought display, social, and/or video ads for the first time. Here's how they spend their ad dollars.
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Help Wanted: Some Advertisers Increase Spending During The Great Resignation
ways, but it's also ignited ad spending for some companies, including Education & Training, Industry, Financial Software, and Business Software.
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How Advertisers Are Spending on Digital Media Channels & How That Should Impact Your Strategy
MediaRadar looked at a sampling of advertising on over 215 digital content companies like BBC News, ABC, USA Today, and more—with an audience of 257 million unique visitors. Here’s what the data shows, and what it means for your strategy.
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Cryptocurrency Prices Fall—Is Ad Spending Doing the Same?
As the volatility of the cryptocurrency markets continues to take investors for a ride, how are the major crypto companies spending on ads?
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Political Ad Spend Increases Ahead of Midterm Elections
With the midterm elections fast approaching and the balance of power in Washington teetering on the edge, Democrats and Republicans are doing everything in their power to get in voters' good graces—including increasing their digital ad spend.
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Creating a Path to Success That Your Sales Reps Can Believe
MediaRadar’s Chief Sales Officer, Jen Wilga, shares her tips for creating a path to success with your reps that boosts their morale, builds relationships, and closes sales.
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