This‌ ‌week, Instacart boosted its capabilities with FoodStorm and Fiverr purchased creative education platform CreativeLive. Thoma Bravo bought the growing business, Stamps.com.

• Consumer Advertising
• Financial Services
• Social Media Marketing

Older generations are spending more time on the internet. How are retirement services investing in programmatic advertising?

As B2B businesses have bolstered their capabilities, ad buying behavior has changed. Here are the five top B2B M&As from Q3 and how their advertising was impacted.

• Financial Services

While there is a “Great Resignation” happening across all working age groups, Baby Boomers are leaping into early retirement—ready or not. And financial planners have found themselves in demand. 

• Facebook

Facebook B2B advertising is growing but not at the expense of traditional formats—and the creative from major companies shows us how. 

Gig companies were given the go-ahead to collect signatures for a new proposition in MA. Will companies spend as much as they did in CA?

• NFL
• Sports

The NFL has signed deals with three official sports betting partners. How has that impacted advertising spending?

This‌ ‌week, ZoomInfo completed its purchase of RingLead, Equifax finalized its eighth acquisition this year with Teletrack and Microsoft is making investments in video with Clipchamp.

• Advertising Trends
• Consumer Advertising

Travel experienced a summer boom, but families are cancelling their trips again. How is Delta impacting travel advertising?